The Presentation Software Market is estimated to be valued at US$ 5.90 Bn in 2023 and is expected to exhibit a CAGR of 13.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview: Presentation software is used to create digital presentations and presentations that can contain text, graphics, animation, sound, and video. Presentation software helps businesses deliver effective presentations and helps viewers easily understand concepts and complex information through visualization. Features like collaboration, ease of use, media integration, and sharing make presentation software an integral part of business communication. Market key trends: Cloud-based integrations are gaining popularity in the presentation software market. Cloud-based presentation software offers advantages like remote access, collaboration in real-time, easy sharing, automatic backups, and storage. The core cloud integrations for presentation software include seamless connections to cloud file storage solutions and productivity suites. Players are also integrating capabilities like online meeting solutions, team chat and communication tools, and project management features. For example, Microsoft PowerPoint integrates with Microsoft Teams, OneDrive, and SharePoint. The trend of cloud-based integrations is expected to drive the adoption of presentation software solutions over the forecast period. Porter's Analysis Threat of new entrants: The threat from new entrants is medium as substantial start-up cost is required to develop software. Significant development and product expertise is required to provide software with advanced features. Bargaining power of buyers: The bargaining power of buyers is high as buyers have multiple options to choose from and can easily switch between presentation software. Bargaining power of suppliers: The bargaining power of suppliers is low as presentation software companies have many technological component suppliers to choose from. Threat of new substitutes: The threat from new substitutes is medium as new innovative technologies can disrupt the market. Competitive rivalry: is intense among leading players. SWOT Analysis Strengths: Established brands, large user base, advanced features. Weaknesses: High R&D cost, susceptibility to technological changes. Opportunities: Growth in corporate & education sector, Rising popularity of visual communication. Threats: Availability of free & open source options, threat from emerging technologies. Key Takeaways The Global Presentation Software Market Size is expected to witness high growth, exhibiting CAGR of 13% over the forecast period, due to increasing need for visual communication and engagement in corporate and education sector. The Asia Pacific region is expected to witness fastest growth driven by increasing digital transformation across industries in countries like China and India. Regionally, North America dominated the global presentation software market in 2023. However, Asia Pacific is expected to witness the highest growth during the forecast period due to increasing investments in technology solutions across verticals in countries like China, India. Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Microsoft PowerPoint continues to dominate the market with its wide product portfolio and large user base. Upcoming players are focusing on offering simple yet powerful tools for visual storytelling to gain market share. Read more: https://www.ukwebwire.com/presentation-software-market-insights-share/
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